The Hoover Company’s vacuum cleaners once so dominated its market that people often still describe using any make of vacuum cleaner as ‘hoovering up’. Similarly, people ‘Google’ information from the Internet, even if they do not use Google.
Author Archive | Tony Norfield
The US market evidently has a powerful influence on social trends elsewhere in the world. It has been shown not only by the popularity among youth of wearing low-hanging trousers and baseball caps backwards—although, thankfully, these trends have, like, faded—but also by how a system designed for an elite US university, Harvard, could end up […]
Amazon is an unusual company. With a market capitalization hitting $500bn at the end of July and no profit to show, it is not a company trying to be a part of the market, it is trying to become the market.