• | Just Do It This is the slogan of Nike Inc the multinational athletic apparel and shoe manufacturer that we all recognize by its name campaign and swoosh logo | MR Online

    Advertising at the edge of the apocalypse

    In this article I wish to make a simple claim: 20th century advertising is the most powerful and sustained system of propaganda in human history and its cumulative cultural effects, unless quickly checked, will be responsible for destroying the world as we know it. As it achieves this it will be responsible for the deaths of hundreds of thousands of non-western peoples and will prevent the peoples of the world from achieving true happiness.